Online shopping fundraisers allow supporters to make a positive impact through their purchases, meaning that these supporters are not only gaining the benefits of whatever item they’ve purchased, but also the benefit of helping their community through your nonprofit.

Supporters feel like they’re making a difference.However, you should still market your fundraiser to continuously remind supporters to access the resource. Amazon Smile is considered a “passive fundraiser” because supporters are taking actions they would have taken anyway and can contribute to your nonprofit without a second thought. Take advantage of this creative fundraising idea that’s free, easy to set up, and brings in year-round revenue. Your nonprofit holds various fundraisers each year to encourage donations and inspire support. Here are some reasons your nonprofit may consider signing up for an online shopping fundraiser program: Benefits of online shopping fundraiser programs like Amazon SmileĪlthough Amazon Smile has come to an end, it isn’t the only program of its kind that nonprofits can participate in. Once an organization registered with Amazon Smile, supporters would start shopping for their cause, and a portion of their total sales went back to the nonprofit of their choice.

It was also an easy way for nonprofits to earn donations from their loyal supporters, many of whom are happy to make additional donations through fundraising programs like this if given the opportunity. Shoppers could give to nonprofits through purchases that they were going to make anyway, regardless of whether they were able to make an additional donation. Until its discontinuation in early 2023, Amazon Smile was a program that allowed shoppers to give back to their favorite charities while making everyday online purchases through Amazon. That’s why many nonprofits have combined those two trends to bring in revenue through programs like Amazon Smile. With online shopping and online giving soaring in popularity, it makes sense that nonprofit organizations would attempt to find a solution to bring online shopping into the online fundraising world in an effort to earn more donations. More than 268 million people in the United States shopped online in 2022 alone, and 54% of donors worldwide prefer to donate online. Both online shopping and online fundraising have grown in popularity in recent years.

Amazon smile for nonprofits